7 Inspiring Brand Examples of Augmented Reality in Marketing. 10 Real World Examples of AR Marketing Success 1. ), Timberland stands out as a helpful brand by offering customers a fun and useful alternative. The video below highlights just a few that were featured on apps like Facebook and Snapchat. With the lens shown in the video below, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. Today, Buenos Aires is on its way to becoming a zero waste city. The fun part of any AR campaign is the experience you get from watching things come to life. Accuvein is a product that digitally scans a person’s arm to identify veins. on 7 Best Example Use Cases of Augmented Reality Marketing Campaigns; Augmented Reality … Users can also find out which tools or products they’ll need to apply certain products. 5 of the best Augmented Reality … While a number of brands still can't access AR quite yet, marketers can still take a note from how these brands creatively implemented a new technology into their content marketing strategies. Augmented reality company Niantic Labs, creators of the game, were quick to capitalize on the trend. Yariv Levski Talks Business and Life Experience on Business Blast Podcast, Build a Better Future with Augmented Reality for Manufacturing, Show and Sell: Virtual Reality Advertising is Coming, and It’s Going to Be HUGE, https://invisible.toys/augmented-reality-advertising/. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9250c9ad-08a1-4f8c-8bc5-08b250052eb3', {}); Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they’re at the movies, incorporated AR technology into their AMC app. For example, communications and marketing team members create … When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones. You may unsubscribe from these communications at any time. Despite slow integration … Your email address will not be published. Pepsi’s campaign highlights the effectiveness of AR when a company truly knows their audience. Premium plans, Connect your favorite apps to HubSpot. Aside from this lens, which is incredibly immersive for a mobile app, Netflix has also leveraged AR filters to promote its content. The post office isn’t typically fun, so the app was a welcome opportunity to inject some humor and sizzle into the experience. Examples of 3D Augmented Reality Experiences Real Estate Business Card. The results were tremendous -- StubHub saw app engagement more than double within one year. Ultimately, as the media landscape changes and technology gets more advanced, marketers at business of different sizes might have more opportunities to implement technology. That is why companies big and small are now investing in Augmented Reality… Particularly for out-of-towners, the ability to virtually compare different seat locations adds a level of comfort for hesitant buyers. One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. Examples of Augmented Products Apple TV. For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. Virtual Reality (VR) We’ve covered some ins and outs of augmented reality, but you may still be thinking, “all of this still sounds a lot like virtual reality.” At the end of 2014, the organization launched their take on augmented reality marketing. It’s amazing. Mercedes-Benz realized that already when it began using an AR headset from Microsoft to train its global employees. Hope you enjoy! Traditionally, experiential marketing is a live interaction between a brand and its audience. Augmented reality blends real-world digital data capture typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real-world. Asos is no stranger to mobile innovation, having previously integrated visual search into its... 2. Therefore, we’ve compiled ten of our favorite augmented reality marketing examples. And as always, attention leads directly to customers. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3ed01f51-19c6-407b-9e52-c5d5d3f5efea', {}); Originally published Aug 28, 2020 5:00:00 PM, updated August 28 2020, 8 Innovative & Inspiring Examples of Augmented Reality in Marketing. Your email address will not be published. How Big Is The Business Opportunity of Augmented Reality In Ecommerce or Online Shopping? One of the most popular tools used in AR marketing is the... 2. Shisedio Makeup Mirror. Some of the earliest cited examples include augmented reality used to support surgery by providing virtual overlays to guide medical practitioners, to AR content for astronomy and welding. They also showcased their brand as a major player in innovation, particularly in the fast-food industry. A perfect example of using augmented reality to create buzz would be a Pepsi campaign situated at a bus station. We've done extensive research to find some of the best augmented reality marketing campaigns out there. The most popular example of this is Pokémon Go. Alternatively, augmented reality can be a remote view. What if that coffee table doesn’t fit in your living room like you’d hoped? Augmented reality (AR) as a marketing tool has received a considerable boost in recent months. We're committed to your privacy. “We weren’t interested in just buzzy. The app offers camera masking filters that allow users to augment their reality … Home Depot isn’t the only home furniture store to use AR to create value for their users -- Lowe’s and Ikea have similar AR technology built into their apps. Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks beautiful online, but might be too bright in your bathroom? There are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging. The SIMulator app has been a great success, as many customers prefer to explore information at their own speed, rather than engage with sales personnel for their entire visit to a store. Pepsi didn’t need to use AR to advertise their products -- instead, they trusted their consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around their brand as a result. This is augmented reality marketing at its most impressive, the sort of experience that can only be achieved at a destination. The United States Postal Service is a surprisingly tech-savvy organization. By standing on a Hollywood star, visitors trigger an AR display on overhanging screens as a variety of dinosaurs walk up to investigate the humans. In Buenos Aires, that is exactly what happened. But behind every filter and moving element AR does the hard job of blurring the lines between digital and reality. Although the Pokemon GO craze has cooled if not ended entirely, its impact on local marketing will last for years. US-based movie theater chain AMC Cinemas has dipped their toe into augmented reality marketing with an AR app that keys off of movie posters. “When it comes to augmented and virtual reality, it can only be successful if it’s truly useful,” Bridget told Glossy. One of the most popular tools used in AR marketing is the prosaically named Augment. Examples always work better than definitions, so here are 3 to start. At Universal Studios Orlando, park visitors can now engage directly with the dinosaurs of the Jurassic Park franchise, including the upcoming Jurassic World 2. Virtual Reality replaces your perceived environment with a fabricated environment. The company has landed clients ranging from Samsung to Paradise Wildlife Park. Trackers are the simple images that 3D models can be linked to in Augmented Reality. Have not yet come onboard with this trend may still be struggling to find some of the perfect cup years... 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