Yet, the unsung heroes of the “Made possible by hosting” campaign are Airbnb Ambassadors. As people look forward to reuniting with their loved ones on trips again soon, Airbnb is introducing the latest videos in its Made Possible by Hosts campaign to educate people about what makes Airbnb unique – Hosts and the experience they offer. In February 2021, Airbnb CEO Brian Chesky shared travel trends for 2021 and previewed our global Host campaign, Made possible by Hosts. In parallel, Airbnb has launched a “Made possible by hosting” campaign. Whether you are looking to join Zoom meetings by the beach, take your family on the ultimate road trip, or learn a new language in a favorite city—this program is for you. First, we are educating the world about what makes Airbnb different: hosting. The company rolled out a number of advertisements using photographs from Airbnb guests staying in homes around the world, in an effort to create a sense of nostalgia. As we move into a new year, we will focus on what makes Airbnb, Airbnb—Hosts like you. Announced by Airbnb CEO Brian Chesky in a livestream addressed to hosts on February 18, 2021, “Made possible by Hosts” is the first major campaign in 2021 with hosts first target and aimed to to expand the short-term rental hosts lineup. The campaign aims to educate guests about the benefits of being hosted and to inspire more people to become hosts. a host by making it more mainstream and aspirational. A few highlights: Airbnb shares scenes from one couple’s chill getaway at a coastal Victorian property in another of a series of spots with the tagline “Made possible by hosts.” These films remind me of what makes travel on Airbnb so unique: Hosts like you who always go the extra … Reflecting this shift in attitude, in late February Airbnb launched its first large-scale brand marketing campaign in five years, titled ‘Made Possible by Hosts’. It was a campaign called Made possible by Hosts. In the five countries where we launched the campaign, overall traffic to … Our goal with this campaign is to make a long-term investment in educating the world about our hosts. To that end, Airbnb elaborated on its plans to add more hosts: We have a comprehensive approach to recruiting more Hosts on Airbnb. Airbnb continues its “Made Possible by Hosts” campaign with a new installment. While it is still early, the campaign is being well received and has driven an increase in visitors to Airbnb. However, Airbnb will also be running the ads on social media sites, such as YouTube, globally. We have a comprehensive approach to recruiting more Hosts on Airbnb. In a livestream addressed to hosts Thursday, Airbnb CEO Brian Chesky announced a … The company rolled out a number of advertisements using photographs from Airbnb … Hosts with the most Leading up to its inaugural public earnings call yesterday afternoon, Airbnb launched a sappy new campaign, “Made Possible by Hosts." Airbnb said it has seen a surge in interest as consumers look forward to lockdowns easing and the return of travel. Airbnb recently intensified its focus on experiences, offering more opportunities than … As part of that, Chesky said, the company has launched its "made possible by hosts" ad campaign. Costing more than $5.7 million in the campaign’s first week, according to iSpot, the commercials are running across YouTube, social media, digital display banners, and TV. Airbnb TV commercials are visible across 5 countries (Australia, Canada, France, the U.K., and the U.S.), as well all over the globe as ad videos on YouTube. And we've just done a global host campaign, a global ad campaign called Made Possible by Hosts, which is not just a way to promote more people traveling on Airbnb, but I think it's gonna work really well to attract more people to become hosts in Airbnb … As people look forward to reconnecting with their loved ones on trips again soon – whether for a much needed getaway or to celebrate Mother’s Day – Airbnb is introducing the latest videos in its Made Possible by Hosts campaign to educate people about what makes Airbnb unique: Hosts and the experience they offer. The new global brand campaign is called Made Possible by Hosts. The world is craving personal connection and people miss traveling, specifically with friends and family. This month, we’re launching a global Host campaign, Made possible by Hosts, to celebrate the magic you create and drive more guests to you in the future Last year was challenging for all of us. As part of that, Chesky said the company has done things like launch its “made possible by hosts” ad campaign. Experiences. It consists of several landing pages, a series of getting started advice, an Airbnb calculator called “ What’s my place worth? As people look forward to reuniting with their loved ones on trips again soon, Airbnb is introducing the latest videos in its Made Possible by Hosts campaign to educate people about what makes Airbnb unique - Hosts and the experience they offer. This is Airbnb’s first global ad campaign in five years: Airbnb says that people are preparing or dreaming about their next trip. So, the brand wants to be top of mind. Airbnb thinks that its “Made possible by hosts” campaign will be seen by 300 million people worldwide. dome (one of our unique listings) in Región de Valparaíso, Chile on a stay made possible by Superhost Matthieu. The family made the most of their backyard beach—from the salty sea breeze to dips in the ocean and the soothing sounds of waves crashing outside their window. Airbnb wants travelers to consider it as a place for “magical” and unique experiences and to drive reservations towards its community of Airbnb hosts. The family stayed in Geanelle’s Dune House in Peterborough, Victoria and got to hear the waves crashing at night, take a dip and feel the sea breeze in their hair. This is just one of the millions of real trips that take place every day on Airbnb, made possible by Hosts. Launched 12 April, I got you babe l Make Possible By Host l Community Center Take advantage of deals on essential cleaning, disinfecting, and hand sanitizing supplies, catch up on the latest from your Host Advisory Board, and check out our new “Made possible by Hosts” campaign. “, and a streamlined listing creation funnel. In late February, we launched our first large-scale marketing campaign in five … That estimate of Airbnb’s Made Possible by Hosts Campaign, which kicked off on U.S. television nationwide February 22, according to data from TV … “On Monday, we launched our first large-scale marketing campaign in five years, ‘Made Possible by Hosts,'” he said. Live Anywhere on Airbnb offers 12 individuals and up to three companions each the opportunity to live exclusively in listings on Airbnb for approximately one year. As part of its brand marketing push, Airbnb launched its biggest brand campaign in five years, “Made possible by hosts”, at the start of 2021. As people look forward to reconnecting with their loved ones on trips again soon - whether for a much needed getaway or to celebrate Mother's Day - Airbnb is introducing the latest videos in its Made Possible by Hosts campaign to educate people about what makes Airbnb unique: Hosts and the experience they offer. According to the company, “the aim is to educate people on the magical experiences that hosts bring to guests.” It uses that Covid-era style of a real photo montage, showing Airbnb guests from around the world (see example below). “Even though the brand of Airbnb is mainstream, the idea of hosting is not yet. That campaign was created internally by Airbnb… Droga5 handles creative and Essence handles media for Airbnb, which launched “Made possible by hosts” on television and digital channels in five of its largest markets, the US, UK, France, Canada and Australia. I am proud of this campaign for many reasons, but mostly because it’s about you, and the magic that you create each and every day. It features Airbnb hosts and is designed to “inspire more people” to rent out their properties as the coronavirus lockdowns ease and consumers start travelling again.

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